the rice factory (also known as the 3rd generation Tawaraya Genbee) is our rice brand we created in Hong Kong in 2009, becoming the first Japanese specialty rice shop to open abroad.
We created the rice factory to allow access to our delicious Japanese rice worldwide.
At the time, “Japonica” rice was mainstream – a false imitation rice that holds no comparison with the quality, taste, and aroma to this “crystal of technology” that Japanese farmers have been perfecting for centuries. Even duplicate varieties of rice cannot reach the superior potential without their Japanese soil in which they originated.
After years of evaluating rice from many different regions, we were able to form solid partnerships with our hard working farmers to produce the best varieties of heirloom rice in the cleanest environments of Japan.