Niigata Shinnosuke -新潟 新之助- 2023 Crop


Production area: Niigata, Japan


New brand "Shinnosuke" debuted in 2017.

Shinnosuke is a brand of rice that is a late variety of Koshihikari, and was selected from 200,000 rice plants, taking about eight years to complete. Larger and shinier than Koshihikari, Shinnosuke grains have a strong stickiness and elasticity, and a rich sweetness spreads softly in the mouth when chewed.

The firm texture is very satisfying and can be eaten with side dishes, or even as white rice on its own. Since each grain is firm, the quality does not deteriorate easily even when cold, making onigiri (rice balls) and bento boxes tasty to the last.



Q. I received my order in a damaged condition. What should I do?
A. Please take a photo of the damaged condition and contact us.
It would be a shock to receive an item that is damaged. We are very careful with our packaging, but in rare circumstances, an item may be damaged. We will contact the shipping company based on the pictures we receive from the customer and send the new product again to the customer.

Q. Please tell me how to cook good rice!

A. We'll take care of it!
You don't need to buy anything else to enjoy delicious rice. For more details, please refer to the URL below:

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Shipping Policy

- NY, NJ, CT

  • Purchases of $40.00 to $59.99: $7.00
  • Purchases under $39.99: $12.00
  • Free shipping on purchases of $60 or more

- Other states (we do not currently ship to AK or HI)

  • Purchases of $60.00 to $79.99: $12.00
  • Purchases under $59.99: $20.00
  • Free shipping on purchases of $80 or more

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