Production Area ・ Brand ・ Taste ・ Fragrance ・ Stickiness ・ Gloss
These are the important factors we focus on.
We are confident that each and every customer will be satisfied as you can choose the rice that best suits your needs.
Japanese brown rice, also known as “Genmai,” is short-grain brown rice. Brown rice retains the bran and germ intact, making it rich in vitamins, minerals, and fiber. It is less sticky than white rice, has a nutty flavor, and subtle sweetness.
Japanese rice is short-grain rice. "Hakumai," Japanese white rice, is milled to remove the rice bran from the brown rice, known as "Genmai". "Butsuki-mai" is partially milled rice, named after how much of the bran has been removed from the brown rice.
The recent heatwave in Japan, one for the record books, has had a distinct impact on our rice quality. Right now, we're methodically testing samples from each of the 2023 crop regions, taking the time to taste each one individually.
Notably, this year's crop appears whiter than in previous years, a result of the intense heat during maturation stunting starch production. This has led to more air content in the grains which, in turn, causes light to scatter, giving the rice its whiter appearance.
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